The gaming industry knows how to call out bullshit. Meanwhile, 37% of visitors to gaming Subreddits (communities on Reddit) are also women, so beauty’s attempt to break into the market makes sense. Plus, with beauty giant L’Oréal launching bespoke looks on avatar platform Ready Player One, beauty-gaming collaborations have been levelling up over the past year like never before.Ĭurrently more than a third (39%) of beauty fans play video games, found market analyst GWI, and Statista has estimated that there will be around 3.1 billion global gamers by 2027.
These collaborations have covered everything from gaming-themed product collections like Revolution Beauty’s Fortnite range to Givenchy’s pop-up space on gaming platform Roblox. Why not all beauty-gaming partnerships are a match made in heavenWith the global gaming industry forecasted to be worth an astounding US$321bn by 2026, according to analyst PwC, it is no wonder that beauty has been dipping its toes into the sector at an unprecedented rate.
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